The Eulogy of U2’s Radio Days.

cup-of-joe

We are gathered here today in remembrance of days of Another Time, Another Place. Days of yesteryear, days where some days were better than others, the long lost days of U2 on the radio. Wipe away your tears – we do not look back with shame or sorrow, but with feelings of great pride (Pride sitting in the front pew lets out a small whimper as Beautiful Day, dressed in green and blue hands him a tissue). We recall a time, desired time, when U2 could be heard not on uno, dos or tres radio stations, but catorce stations, simultaneously, anywhere in the world.

A time when radio executives actually cared about their listening audience (A chorus of hallelujahs from Vertigo, Streets, and One echo throughout the rafters). A time when listeners cared more about quality than quantity, vision over visibility.  (A smile appears on Moment of Surrender’s face, but none of the passers-by notice). We look back with fondness at the days when lyrics like “On your knees, boy,” meant something more than a dirty day in the back alley with a Party Girl (Mysterious Ways kisses the sky in silence).

Yes, pity the radio nation that won’t listen to U2’s Boy and Party Girl any longer (Party Girl was nowhere to be found). Please, Rise Up and let us take this moment to turn this song into a prayer. (One Step Closer heads to the podium and eloquently sings his words that are now more poetic than ever). A girl with crimson nails, who has Jesus around her neck, sways to the music as Grace and If You Wear that Velvet Dress, who is wearing a pant suit, walk on to pay their final respects. There, lying neatly in the casket are the remains of what was and what will never be again, U2’s radio dominance.

Today my friends, Please look at this day as a celebration. (Gloria gently squeezes A Celebration’s hand in support). I don’t want to see you smile (A frown comes across Smile’s face), I want to see you grab your iPods, MP3 players, cassettes, 8-tracks, 45’s, turntables, phonographs, or however else you listen to U2, and play them with joy. Today, we don’t care about the scratch on the record that causes the needle to jump and skip over 90 % of “Sunday Bloody Sunday”. Today, we don’t care if half of “40” is on side 1 of the 8-track, while the other half is on side 2, totally destroying the flow.

Today, we remove that tangled cassette tape from our cassette players and re-thread it with happiness in our hearts. Who cares if it is inaudible? No, my friends, today we stand in unison and say to the radio stations collectively, “It doesn’t matter to you, it matters to me” along with all the others who have gathered here to say farewell to U2’s days of radio supremacy.  The Sweetest Thing leans over and whispers, “Will you be back, Tomorrow”? “If I can sleep tonight” is his only response. Sleep, sleep tonight, Tomorrow, and may your dreams be realized. May all your dreams be realized, my fellow past U2 hits, except the one about U2 radio dominance. That dream I fear is dead!

As the one time radio hits filed out of the service into the vast land of static, never to be heard from on a regular basis again, there sitting on the steps with a hat in front of him was Alex who had descended into hell for a bottle of milk.  He’s holding a sign that reads, “Can you spare any change?”  Each past hit solemnly walks by and throws at him whatever they have, except for The Fly, who has apparently run out of change.

Are U2’s days of radio dominance behind them?  What do you think?

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Longtime fan. Sixth grade teacher, married and have a 7 year old boy who is also a huge fan...he didn't have a choice.

Home Forums The Eulogy of U2’s Radio Days.

This topic contains 22 replies, has 6 voices, and was last updated by  James 3 months, 2 weeks ago.

Viewing 15 posts - 1 through 15 (of 23 total)
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  • #8720

    joepit
    Moderator

    We are gathered here today in remembrance of days of Another Time, Another Place. Days of yesteryear, days where some days were better than others, th
    [See the full post at: The Eulogy of U2's Radio Days.]

    #8722

    Pam
    Participant

    Joe, I also miss U2 on the radio. Most of the tracks that get played are the ones that dominate the current charts. I only hear very few U2 songs like With Or Without You, Where The Streets Have No Name, One and Pride on the radio. I´m glad that I have all albums, many singles and bonus tracks that can bring me joy at any time. Oh, I remember the days when the needle of a record player skipped parts of songs. And some cassettes didn´t work anymore after extensive listening!

    But I know one special place where great authors like you write. There´s a radio that truly cares about U2 and the quality of music: U2 RADIO! :)

    #8723

    joepit
    Moderator

    Blushing all the way from Boston. Very kind Pam. I hope the radio is as kind to U2 as you are to me. :)

    #8724

    Pam
    Participant

    Joe, the Austrian radio I sometimes hear is not so kind to U2, because it doesn´t play the songs of my favourite band often enough. I wish all radio stations that focus on popular music could recognise the value of U2´s great material. Luckily we can always celebrate, swing to the music and rejoice here!

    #8725

    joepit
    Moderator

    So true. We’re lucky to have sites like this, however if U2 is adamant about capturing the younger audience, they’ll need the radio.

    #8726

    Pam
    Participant

    I agree. It´s nice that there are lots of longtime fans (the 40-90 year olds ;) ), but of course U2 should try to attract a younger audience. Hope they´ll release some powerful rock songs that will be present on the radio.

    #8727

    joepit
    Moderator

    From your lips to Bono’s ears. We need more Vertigos, Elevations, Crumbs, Stand Up, etc…

    #8728

    Leeny
    Participant

    Top notch blog today, Joe. I can’t tell if your writing is getting better or if my taste is slowly sinking. ;)
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    I do wonder about the whole concern for youth and radio play, though. Do kids today still listen to the radio? Mine listen to Pandora or their own downloaded collection. In their eyes radio is for old people like me. If that is the case with most teens/early 20-somethings, U2 announcing they want to reach a younger audience through radio will only seal their image as “an old people’s band”.

    #8730

    joepit
    Moderator

    Thank you Leeny. Most teens hear a song on the radio before they download it or get it on Pandora or Spotify. So even though the radio is in decline, it will still play an important role in U2’s future with the youth.

    #8734

    SPun2U
    Key Master

    “Video Killed the Radio Star” or in this case the “Internet killed the ______ Star” insert your own star. I believe that streaming services like Pandora, Spotify, Googe Play All Access music, and Beats music are the future, They are the ‘New’ radio. Money is now made in merchandise, and touring.

    #8737

    SPun2U
    Key Master

    Agree with you Leeny, they need to forget radio play, that is the old world. They need to use social media to not drive record sales (no records, or cd are being sold now) but to drive interest and demand in concert ticket sales. The touring biz is where the money is for artist now. That’s why you see Livenation, they now are the new record label.

    #8739

    joepit
    Moderator

    `Hey Spun: last week U2 was on a Mexican Radio. Name the group that sang, I’m on a Mexican Radio?

    #8741

    SPun2U
    Key Master

    Wall of Vodoo?

    #8742

    joepit
    Moderator

    Give that man a cassingle. ;)

    #8743

    SPun2U
    Key Master

    I’ll take a .45 I’m old school

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