U2’s Most Important Move…EVER!

cupofjoe

As one who rarely uses hyperbole, I mean, like never in a million years…never ever, I have thought long and hard about a statement that I am going to share with you. It is one that I firmly believe in. It’s so controversial, you may spit out your coffee, even if you’re not drinking any. If you’re standing, you better sit down. If you’re driving, pull over. If you have her mask, put it on. Sorry. Here it is….U2’s next CD will be the most important CD in U2’s entire career! That’s right, MOST IMPORTANT! There, I said it. I’m walking right out into the sunburst street and singing my heart out…”U2’S NEXT CD WILL BE THEIR MOST IMPORTANT!” Why? I’m glad you asked.

First & foremost, I’m an Achtung Baby guy. From top to bottom, side to side and every which way but loose, it’s their best work, but it wasn’t their most important. GASP!!! Judas!!!! Fire this punk’s ass, right now! Sit back down, relax and breathe. Now, before all you U2 loyalists hit me with the “They had to go away and dream it all up again” bula bula or the “Four guys chopping down the Joshua Tree” rigmarole, let me point out the obvious, U2 were very relevant back in 1991. AB would have received critical acclaim if it were their 1st, 2nd or 40th CD, it was that good, but it wasn’t vital to their existence or relevance at the time. The Joshua Tree was so popular and so masterful, that if AB had flopped, U2 would have received a pass and they would have rebounded with Zooropa. Rattle & Hum was a mere hiccup, hardly a major hit to their relevance. The same can be said about U2 recovering from Pop. All That You Can’t Leave Behind reclaimed U2’s top spot as the biggest band in the world….but times have changed, and U2 and their fan base are now entering uncharted waters with music’s version of Sharknado circling, waiting to see blood roll in with Every Breaking Wave.

Say what you want about NLOTH, it failed, plain and simple. Yes, U2 fanatics were going to buy it, just like they will buy the next one, but you’re not the demographic U2 is still looking for. NLOTH failed to create any radio hits or connect with a live audience – that’s why U2 bailed on most of it midway through the 360 tour. It also failed to deliver a measurable new audience to the band’s already huge fan base. Hence, my belief that this next CD will be their most important. As great as U2 have been, they cannot recover from two flops back to back. It’s not like they’re soccer players that are used to flopping. Interestingly enough, U2 did something never done before in music history. U2 is the only group to return off the biggest tour in musical history less relevant than when they began the tour. Mainly due to the commercial failure of NLOTH. U2 does not care about highest grossing tours or money. Been there, done that. They care about being relevant and that means radio.

The landscape of music has changed dramatically since 1991. Their new CD will not sell millions, due to the internet, illegal downloading, and the ability to buy songs individually, but there are other ways of creating a connection to a new, younger audience, and keeping U2 relevant in today’s music market. Radio hits. U2 NEEDS to create songs that translate well to the radio, not just the AM stations that play Glenn Miller either. From high school rooftops to bingo parlors in nursing home basements, U2’s life needs to be fragrant, that means radio. If there is anyone that can write lyrics that U2’s core audience can relate to and be hip enough for a young audience to enjoy, it’s Bono. Think of it as Scriptures meet Skechers, or psalms meet pompoms.  Not only is the sweetest melody the one we haven’t heard yet, it’s also the most important.  The “What have you done for me lately,” five year wait will be long forgotten if U2 brings a rocking new CD that reaches both the younger and older audience. If U2 produces another flop, they will long be remembered as the group that started as a Boy and ended up as frail old over the one tree hill men.

This is why their next CD will be their most important!

Let the comment carnage begin. ;)

 

"U2's Most Important Move...EVER!", 4 out of 5 based on 17 ratings.

Longtime fan. Sixth grade teacher, married and have a 7 year old boy who is also a huge fan...he didn't have a choice.

Home Forums U2’s Most Important Move…EVER!

This topic contains 23 replies, has 7 voices, and was last updated by  Chris 2 months, 2 weeks ago.

Viewing 15 posts - 1 through 15 (of 24 total)
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  • #11191

    joepit
    Moderator

    As one who rarely uses hyperbole, I mean, like never in a million years…never ever, I have thought long and hard about a statement that I am going t
    [See the full post at: U2's Most Important Move...EVER!]

    #11192

    Leeny
    Participant

    You dissed AB.
    .
    I don’t see how I can ever read another one of your blogs.
    I may have to go away until you dream it all up again.

    #11193

    joepit
    Moderator

    Are you on crack? Put your glasses on and reread. I said AB WAS THEIR BEST WORK. Because of timing, this next cd will be their most important because of how poorly your beloved NLOTH DID. ;)

    #11195

    cyndi
    Participant

    Alas, sadly, I believe you have made some valid points. Radio play has always been the chart of any band’s success and it’s because of this that I think the majority of people under the age of 40 have been known to utter the phrase “The Rolling whats”??? U2 is and always will be the most influential, relevant band in my lifetime. I’d gladly purchase any music they decide to put out.

    #11196

    joepit
    Moderator

    Welcome Cyndi. I make 1 valid point a month.

    #11197

    Leeny
    Participant

    Welcome Cyndi.
    A word to the wise, try not to feed Joe’s head. It’s already too big.
    .
    .
    And no Joe I’m not on crack.
    Still high on craic maybe, but not crack.
    Say what you want now, but it’s too late. You dissed AB plain and simple. What are you trying to do? Kill your inspiration so you can blog about your grief?

    #11198

    joepit
    Moderator

    That would be a brilliant move, but I’m not that smart.

    #11199

    Leeny
    Participant

    You know I always hate to admit this, but once again your blog has me thinking.
    The question in my mind is not so much is this next CD the most important in U2’s career, but rather why is it so important to them?
    I can’t imagine that they are even close to broke, or worrying about their 401k not being big enough. So why do they care so much at this point in their lives whether the next CD is a hit or a flop?
    Why, at 50+ years are they not saying “Been there, done that” to the whole audience thing? Has the attention been their miracle drug all along?

    #11200

    joepit
    Moderator

    I don’t think it is an egotistical reason. I firmly believe that U2 just want to continue to produce top quality material. I think they firmly believe that they have an incredible responsibility to their audience to deliver on every CD, not to just put out another CD. I also think they want to prove to themselves that they can still do “IT” at their age.

    #11211

    stuar2
    Participant

    U2 are back at the same spot they were after “POP”. If ATYCLB failed, then U2 would probably have entered their greatest hits Rolling Stones phase, but Beautiful Day succeeded beautifully. It was a perfect radio hit and single handedly achieved what Achtung Baby did album wise.
    This is it again, and this could be it for the band if the plan backfires. It is time for a couple more great radio hits, supported by a solid album.

    #11212

    joepit
    Moderator

    Welcome Stuar2. My thoughts exactly.

    #11213

    Chris
    Participant

    There are some heavy stuff there, Joe…I agree with most of your post but I really love Pop and No Line On the Horizon !

    There’s another thing that may happen, relevance-wise, since you mentioned them being less relevant after the 360-tour…Their past albums were great or very good in terms of quality, the songs were good for the radio too, No line included, I think something else went wrong with No Line flopping, it’s the suffocation of the market with bad quality music….If you give kids bad quality music, that’s what they’ll want !

    SO, this being said…U2 might sacrifice their relevance to have Radio-Hits, whatever you might say Invisible is such an example, U2 might end their career being less relevant than Bananarama or culture club ! Why? Because, like Jesus had the biggest expectations from Judas, we – in turn – have the highest expectations from U2, not 1D !
    And another thing…I think every U2 album is their most important !!!

    End !

    #11214

    joepit
    Moderator

    .”If you give kids bad quality music, that’s what they’ll want.”

    Interesting thought Chris.

    Thanks

    #11219

    alma
    Participant

    1) I had read this far – “It’s so controversial, you may spit out your coffee, even if you’re not drinking any” – so I stopped there & went & got a cup of coffee. Just in case.
    .
    2) I read a little further, but am in a hurry & will have to come back later. See nothing to spit out coffee over. Took your upvotes from single to double-digits. There’s a first. (I think?) So much for spitting out coffee. I’ll just drink it. :D

    #11238

    Pam
    Participant

    Joe, I´m glad to be back to read your great writing. Thumbs up for this blog of course! :)
    .
    I agree that the quality and commercial success of the upcoming CD will have a big impact on U2´s future career. I think they still have the ambition to create something truly special. If the new CD is extraordinary and powerful the bandmembers will certainly be able to continue their amazing career. But if it flops it might be their last CD. Your great references to previous albums really show how U2 sometimes had to change their artistic direction and reinvent themselves after records like Rattle And Hum, Pop and NLOTH. Personally, I have always enjoyed the experimental character and sonic landscapes of NLOTH. But it´s true that it failed in commercial terms. The band needs a hit and I hope some new music will be present on the radio again soon.

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