This Has To Be U2’s Dumbest Move…Right?

cupofjoeIf you release a U2 CD in a forest & no one knows it, does it still sell more than No Line on the Horizon?

 So, word on the street is that U2 is planning to release their latest CD with absolutely no fanfare or announcements, Beyoncé style, in which can only be described as one of the dumbest moves in U2 history.  What brain trust thought up this idea, the same guy that thought releasing Boots as the 1st single last go around was a good idea?  If it is, fire him/ her now!  Let me see if I have this straight, let’s take a group that has been out of the lime light for half a decade, desperately trying to remain relevant, looking to attract a younger audience and have no announcement of their new CD?  Makes sense.

Beyoncé had all the single ladies that are in their 20’s & 30’s who are tech savy & know their way around social media spread the news for her.  Word spread like wildfire or like Jay Z & his posse through Cristal & CD sales went through the roof.  Brilliant move.  U2’s average fan base age is 62.  How fast can word spread using a rotary phone?  I need to talk to your marketing team & I needed to talk to them yesterday.  We need a media campaign blitz like no other.  I’m talking TV, radio & AARP Covers.   U2 commercials between the hours of 10:00AM-2:00PM, just before the average U2 fan goes down for a nap.  Throw a commercial in the middle of the Price is Right…GOLD!  Full page ads in those things that are thrown from the window of some beat up station wagon by the town drunk, what are those things called again…….newspapers, that’s it.  We need full page ads in newspapers announcing the CD release.  Hell, I’d even put a flyer in Publisher’s Clearing House.  Old people still read those thinking they actually have a chance to win.  Forget about BBC rooftop nighttime promotional gigs.  Bingo parlors at 10:00 AM is where your bread is now buttered.

Remember the announcement of the Pop-Mart tour from K-Mart.  Irony times infinity.  That’s the type of move that makes you grateful you even know what irony is.  We need something similar.  Taking into account the average age of the U2 fan & the possibility of the new CD being called  Sirens, a nursing home parking lot seems perfect for a release party.  I can see it now, you guys dressed up as paramedics with the paddles at the ready for a true Electrical Storm….CLEAR!  Yes, the excitement will be too much for some, but that kind of excitement sells CD’s, pacemakers & coffins… everyone wins.  That’s irony!

We need the U2 of old, the swagger, the irony, the I’m reapplying for the biggest band in the world & I’ll kick in your dentures on the way if we have to.  Pull this move off and consider your career saved.

You’re welcome. ;)

Longtime fan. Sixth grade teacher, married and have a 7 year old boy who is also a huge fan...he didn't have a choice.

Home Forums This Has To Be U2’s Dumbest Move…Right?

This topic contains 9 replies, has 5 voices, and was last updated by  Chris 1 month, 3 weeks ago.

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  • #11610

    joepit
    Moderator

    If you release a U2 CD in a forest & no one knows it, does it still sell more than No Line on the Horizon?  So, word on the street is that U2 is p
    [See the full post at: This Has To Be U2's Dumbest Move...Right?]

    #11613

    Leeny
    Participant

    We need the U2 of old, but all that’s left is an old U2.
    .
    We know painfully well it’s too late to release the new album with no fanfare. They’ve already given us fanfare times two. Then each time the lads had to run off and wait for their Geritol to kick in, and we were left waiting saying to ourselves, “WHAT????? I think my hearing aid batteries are shot again. I can’t hear them any more. And I must need new glasses, too, because they’ve said they’re not invisible, but I can’t see them.”
    .
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    Anyway, word on the Streets is that the album has taken so long simply because they have to take so many naps. JZZZZZZZZZZs is just a cover.

    #11615

    joepit
    Moderator

    You’re pretty lucid this morning & making sense. You must have just taken a nap. ;)

    #11616

    Leeny
    Participant

    I’m wide awake.
    I’m busy rebuilding my fortress.
    That mysterious distance must be maintained.

    #11620

    joepit
    Moderator

    Mysterious distance between a man & a woman?

    #11622

    Leeny
    Participant

    Yes, Joe, between a man and a woman.
    You know I could never take a chance of losing love to find romance.

    #11623

    alma
    Participant

    I think they should consider channeling all their marketing through Cup of Joe – at least as an experiment. Maybe at least temporarily. See how it goes, then take it from there. ;)

    #11625

    Chris
    Participant

    Very funny and true, thumbs up from me !

    I hate the possible name of the album…It’s horrible…!!! It’s a One Direction title !!!

    #11725

    Pam
    Participant

    Joe, I also don´t understand why U2 apparently want to release their new CD without any fanfare. I agree that they still need to be present on TV and radio. Hopefully newspapers will also contain some articles, pictures and informations about U2 soon.

    #11733

    Chris
    Participant

    Hey…I was talking to someone about the “Hold Me, Thrill Me…” video and I have to ask again…What was up with that book Bono was reading “The Screw Tape Letters” ??? It’s in that scene when Bono gets ran over by Elvis driving that car…

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