[Ed. note: This is the 18th in a series of essays by the @U2 staff about U2-related visuals and videos. Some essays may be informational and educational, while others may be more personal.]

What is the best way to apologize to your spouse when you’ve done something wrong? Well, if you’re Bono, you write a beautiful song for that person. And just to go that extra mile, you make an adorable video to accompany it.