Bono accepts the inaugural Cannes LionHeart award

Today Bono accepted the inaugural Cannes LionHeart award at the 61st Cannes Lions International Festival of Creativity for his work co-founding the AIDS organisation (Red).

In the final session of the day, Bono spoke with Apple design chief, Jonathan Ive and Vice’s Shane Smith about the (RED) initiative to eradicate AIDS throughout the world and called on the Cannes Lions audience to contribute their ideas.

@applenws have raised $75 million for @RED, Bono calls on #CannesLions audience to help in fight to eradicate AIDS pic.twitter.com/Slsmu1KOBo
— Cannes Lions (@Cannes_Lions) June 21, 2014

‘Your industry is about heat. You’re the thermometer’ Bono exhorts industry to help with @RED initiative #CannesLions pic.twitter.com/NNVqg16mG9
— Cannes Lions (@Cannes_Lions) June 21, 2014

Despite the ugliness of the problem, Bono’s drive has been for a beautiful & singular solution,JonyIve @RED pic.twitter.com/Gi0SyeyqD7
— Cannes Lions (@Cannes_Lions) June 21, 2014

Jonathan Ive presents the first Cannes LionHeart Award to Bono for his pioneering work with @RED #CannesLions pic.twitter.com/yUdVEDXXV0
— Cannes Lions (@Cannes_Lions) June 21, 2014

Post by U2NT.

We are expecting some sort of video of the session and award presentation. Cannes has a YouTube channel so keep your eyes open.

Update: The Cannes channel has posted this video, which includes some footage of Bono.