Bono acknowledges his role in the controversial Songs of Innocence release in his upcoming memoir Surrender: 40 Songs, One Story. Before you could stream your favorite album at will on the likes of Spotify or Apple Music, there was iTunes. In an experimental release strategy, U2’s Songs of Innocence was uploaded to the iTunes libraries […]
Read MoreAccording to a study of 2,510 iOS users conducted by independent research firm Kantar, U2 is the most popular band among iTunes users. The results of a survey Kantar conducted in January 2015 indicate that about 23 percent of Apple users listened to at least one song from Songs of Innocence during that month. That […]
Read MoreThis week, I wanted to “cover” one particular aspect of the last week’s events – namely, the irrational reaction that some people have had to being given a free copy of the new U2 album. You’d think that nothing would surprise me at this point, but I have to confess that I was once again […]
Read MoreI’m sure everyone has stumbled across some negativity towards the recent release of Songs Of Innocence for free on iTunes. This is my interpretation of what happened. So U2 and Apple made a deal. Apple will pay U2 a lump sum of money (reportedly $100m), in order to buy the rights to give Songs Of […]
Read MoreThe New York Times has reported that U2 will play a significant roll in Tuesdays Apple event. Citing sources close to the event U2 will be performing and announce album plans: “Extending a decade-long connection with Apple, U2 will play a significant part in Apple’s event, which will be held at a performing arts center in […]
Read MoreI’ve always loved the way U2 have been interested in technology. Back in the early ’90’s, the band used technology to set a new benchmark in tour hardware with the ZooTV tour and the multiple screens it took advantage of. The Pop*Mart tour of 1997 utilized the largest video screen ever assembled, while the most […]
Read MoreSince Apple is on the mind of every U2 fan this week, this is the perfect time to address Bono’s thoughts on the brand with a few quotes. Interestingly, the first Google result for the search term “Apple Red” is not a red apple. Indeed, it’s the page that the Apple brand has devoted to […]
Read MoreToday the twitter-verse sort of exploded a wee bit with news of a possible U2 & Apple get together on September 9th. It all started with Bryan MacDonald’s tweet stating that the new U2 album will be “pre loaded” on the new iPhone 6, and we should expect an onslaught of promotion with a playing […]
Read MoreThe news broke today that Apple is buying Beats Entertainment for a reported $3 billion. This means that Beats founders Dr Dre and former Interscope records founder Jimmy Iovine will now be part of Apple and as sources report will “revamp and run its whole music strategy.” Jimmy Iovine has previously worked with U2 in the […]
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