Bono acknowledges his role in the controversial Songs of Innocence release in his upcoming memoir Surrender: 40 Songs, One Story. Before you could stream your favorite album at will on the likes of Spotify or Apple Music, there was iTunes. In an experimental release strategy, U2’s Songs of Innocence was uploaded to the iTunes libraries […]
Read MoreKnow Your Bonoisms, Part 10 – Bono and Apple, Inc.
Since Apple is on the mind of every U2 fan this week, this is the perfect time to address Bono’s thoughts on the brand with a few quotes. Interestingly, the first Google result for the search term “Apple Red” is not a red apple. Indeed, it’s the page that the Apple brand has devoted to […]
Read MoreApple snaps up Beats for $3Bn and gets Iovine as head of it’s music strategy
The news broke today that Apple is buying Beats Entertainment for a reported $3 billion. This means that Beats founders Dr Dre and former Interscope records founder Jimmy Iovine will now be part of Apple and as sources report will “revamp and run its whole music strategy.” Jimmy Iovine has previously worked with U2 in the […]
Read More